Last updated: 3 April 2026

1. Introduction

TrustedCasinoGuide.co.uk ("we", "us", "our") is committed to protecting and respecting your privacy. This privacy policy sets out how we collect, use, store and protect personal information when you use our website at www.trustedcasinoguide.co.uk.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using this website, you acknowledge that you have read and understood this privacy policy.

2. Information We Collect

We may collect the following types of information:

Information You Provide Directly

  • Contact form submissions — If you use our contact form, we collect your name, email address and the content of your message.
  • Email correspondence — If you email us directly, we collect your email address and message content.

Information Collected Automatically

  • Technical data — Your IP address, browser type and version, operating system, time zone setting and general location (country/city level).
  • Usage data — Pages visited, time spent on pages, page interaction data (such as scrolling and clicks), referral source and navigation paths through the site.
  • Cookie data — Information collected through cookies and similar technologies. For full details, please see our Cookie Policy.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to your enquiries submitted through our contact form or by email
  • To improve and maintain the quality of our website and content
  • To analyse website traffic and usage patterns so that we can enhance the user experience
  • To ensure the security and proper functioning of our website
  • To comply with legal obligations

We do not use your personal information for automated decision-making or profiling.

Legal Basis for Processing

Under the UK GDPR, we rely on the following legal bases for processing your personal data:

  • Legitimate interests — To operate and improve our website, analyse usage patterns and ensure site security.
  • Consent — Where you have given specific consent, such as for non-essential cookies. You may withdraw consent at any time.
  • Contractual necessity — To respond to your enquiries and requests.
  • Legal obligation — Where we are required by law to retain or disclose information.

4. Cookies

Our website uses cookies to enhance your experience and to help us understand how the site is used. Cookies are small text files placed on your device when you visit a website.

For detailed information about the cookies we use, their purposes and how to manage them, please see our Cookie Policy.

5. Third-Party Links

Our website contains links to third-party websites, including online casino operators and gambling support organisations. These websites have their own privacy policies, and we are not responsible for their content or privacy practices. We encourage you to read the privacy policy of any website you visit through links on our site.

Where we include affiliate links to casino operators, clicking on these links may result in the operator collecting information about you in accordance with their own privacy policy.

6. Data Sharing

We do not sell, rent or trade your personal information to third parties. We may share your data in the following limited circumstances:

  • Service providers — We may share data with trusted third-party service providers who assist us with website hosting, analytics and email delivery. These providers are contractually bound to process your data only on our instructions and in compliance with data protection law.
  • Legal requirements — We may disclose your information if required to do so by law, regulation or legal proceedings.

7. Data Retention

We retain personal information only for as long as is necessary for the purposes for which it was collected:

  • Contact form data — Retained for up to 12 months after your enquiry has been resolved, unless a longer period is required for legal reasons.
  • Analytics data — Aggregated and anonymised analytics data may be retained indefinitely. Identifiable data (such as IP addresses) is retained in accordance with our analytics provider's data retention settings.
  • Cookie data — Retention periods vary by cookie type. See our Cookie Policy for details.

8. Your Rights Under the UK GDPR

Under the UK GDPR, you have the following rights in relation to your personal data:

  • Right of access — You have the right to request a copy of the personal data we hold about you.
  • Right to rectification — You have the right to request that we correct any inaccurate or incomplete personal data.
  • Right to erasure — You have the right to request that we delete your personal data, subject to certain legal exceptions.
  • Right to restrict processing — You have the right to request that we restrict the processing of your personal data in certain circumstances.
  • Right to data portability — You have the right to receive your personal data in a structured, commonly used and machine-readable format.
  • Right to object — You have the right to object to the processing of your personal data based on legitimate interests.
  • Right to withdraw consent — Where processing is based on consent, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us at editorial@trustedcasinoguide.co.uk. We will respond to your request within one month, as required by law.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

9. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

10. Children's Privacy

This website is intended for adults aged 18 and over only. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have inadvertently collected data from a minor, we will take steps to delete it promptly.

11. Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices, legal requirements or for other operational reasons. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions about this privacy policy or how we handle your personal data, please contact us:

This Website Is for Adults Aged 18+ Only

Gambling is an adult activity. If gambling is causing you concern, free and confidential help is available.

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